June 13th, 2008

FOR IMMEDIATE RELEASE

Molecule Keychains Help You Look Smart, Not Lose Keys

CHICAGO, IL – Anyone looking for a solution to the age-old problem of avoiding looking stupid by misplacing their keys need look no further than a line of molecule keychains offered by Chicago-based online retailer Fractalspin.

“I hated looking stupid when I would lose my keys in my pocket, but the distinctive shape of the caffeine molecule makes it so much easier to grab them without looking,” says Caffeine Keychain owner Andrew Lochhead. Apart from the distinctive tactile shape that results from the diagram of the molecule’s structure, their eye-catching design makes it near-impossible to miss one’s keys, whether they’re on the coffee table, lab bench, or desktop.

Besides making their owners look capable as they easily locate their keys, these pewter accessories make their owners look intelligent in other ways too. Molecule keychain owners love and appreciate the beauty associated with science and scientific discovery, both advertising their nerdy inclinations and their embrace of life’s most basic elements.

Fractalspin is an online Chicago-based “geek boutique” with nerdy gear for stylish people, featuring hand-picked stylish stuff, like duct tape wallets, geek jewelry, circuit board notebooks, gaming-related candy and snarky t-shirts.

For more information on fractalspin.com’s other molecule based accessories contact Liz McLean Knight at (877) 481-2629 or pr.fractalspin.com@gmail.com

MOLECULE KEYCHAINS
Caffiene Keychain: http://www.fractalspin.com/x/product.php?productid=201
Testosterone Keychain: http://www.fractalspin.com/x/product.php?productid=200
Serotonin Keychain:http://www.fractalspin.com/x/product.php?productid=199

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While Etsy does have its charms, when things go ugly, they go very ugly. All of these are truly hideous things that have never taken physical form, and will only dissapoint and anger the recipient. Observe:

Exe Funtown Brooch

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Instead, (and definitely if you lack the crafty skillz, like most of the preceding folk) shell out some cash for these equally geeky but far more chic choices like:

Circuit Board Business Card Case – Jumbo – $29

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Caffiene Keychain – $22